Pre-heat oven to 450.
Spray a little non-stick canola in a large roasting pan.
Rinse roast in cold water, pat dry and set somewhere on a cutting board where the dog can’t get it. Let the roast get close to room temperature.
Rub roast with Dijon mustard, generously.
Pour Awesome Antler Rub into the palm of your hand and rub it all over the roast. Be generous with the rub.
Sprinkle with sea salt to your taste
Place roast in roasting pan and roast in oven for 15 minutes. Reduce temperature to 350 and cook until meat thermometer reaches 130/medium rare. Usually about 1-1/2 to 2 hours.
Remove roast from oven and let sit for 15 minutes before cutting.